Besides being a t-shirt brand, KAFT is a “design platform”.
Our aim is to keep the designs made with the most creatively and elaborately formed designs in one place, within a given concept. We don’t want these designs to turn into a target of fast consumption, produced quickly, in numbers, without special care. Therefore we don’t believe in mass design production, we try to keep our production to a limited and decent extent.
To make this happen, we believe that we should continuously develop ourselves. This instinct of evolution leads us to make more creative designs every time. Instead of adding these designs into collections, creating an overcrowded stock, we sometimes prefer saying goodbye to a loved one.
If a t-shirt turns into a Clearance product, it is sold with a discount, staying with us until sold out and it leaves us never to be produced again. This way we have a dynamic collection and open space for new designs.
Keep in mind that clearance products are not usually covered in the campaigns, as they already come with a decent price.
We collect the designs of the talented and worldwide famous designers. They design for KAFT and we print their designs on our products.
Hope you will like our new designers' designs too!