KAFT is a "design brand"
that's founded on two values: creativity and care.
It appeals to people who are in pursuit of beauty:
to art-lovers whose preferences are not shaped by popular culture.
"STAND OUT FROM THE CROWD"
The value of art disappears slowly in this kind of world. Creativity is no longer chased, so it is no longer found.
As a result, most of what we eat, listen to and play, is dull, lame and soulless. Everything is created not with care, but with apathy, and this apathy irritates us. Most of us have no taste in what we wear. We are all wearing the same brands of clothes; the uniformity of our clothes deprives us of a chance to express ourselves. There is no reason we should be wearing brand names on our shirts when we could be wearing art.
One of KAFT’s most important goals is to meet the spiritual necessities of these people.
We also want to continue the ages-old principle of "Fair Dealing". That is, the practice of not deceiving anyone, caring about people who value the brand, and leading others in this way.
elaborately manufactured with high-quality standards,
using the best and healthiest materials possible
that are different from the ones in the market.
We wanted to create a unique brand. That's why we spent a full 2 years creating and developing the name, logo, and brand.
KAFT was founded by three idealistic friends. Working together, the group proved to be a small but powerful force as time passed.
The first thing we did was materialize our ideas. We then sought out the best people to help us. We found great manufacturers who ensured that we would be sewing fabrics of good quality and prints of great detail.
In our very first year, we stared with 10 of our favorite designs. Soon, we reached 100 designs by printing at least one new design every month.
We started with our own designs, but the following year, the most talented illustrators and digital artists joined us.
Today, we work with more than 15 designers whose designs cannot be found anywhere but at KAFT. Please go check out the biographies and designs of our awesome designers.
We started to design different products (not just clothes) with the same enthusiasm. We designed new products while still taking the KAFT philosophy into consideration. We were thus able to continue to create beautoful and interesting products.
We created the poster version of designs, soon followed by hoodies, and last, we released the "KAFT BAG" series.
Our designs have spread 56